With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports.
Women’s Sports Are Raking in Investments. The Final Four Shows Why.
Basketball Boston, Aliyah (2001- ) Clark, Caitlin (2002- ) Colleges and Universities Louisiana State University National Collegiate Athletic Assn NCAA Basketball Championships (Women) Staley, Dawn University of Iowa University of South Carolina Virginia Polytechnic Institute and State University Women’s National Basketball Assn
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