The Chinese-owned video app’s ad business is thriving, even as a digital advertising slump hurts Meta, Snap and other rivals.
TikTok Builds Itself Into an Ads Juggernaut
Advertising and Marketing Beijing Bytedance Technology Co Ltd Computers and the Internet Data-Mining and Database Marketing International Relations Meta Platforms Inc Mobile Applications Snap Inc Social Media TikTok (ByteDance) Twitter United States Politics and Government Video Recordings, Downloads and Streaming
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