The Shining Promise and Dashed Dreams of China’s Live Shopping Craze

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Star sellers can amass huge followings and eye-popping fortunes, through a format that mixes consumerism and entertainment. But competition is fierce, and the government is watching.

Author: VIVIAN WANG

Amazon.com Inc Beijing Kuaishou Technology Co Ltd China Computers and the Internet Douyin (ByteDance) E-Commerce Inner Mongolia Kardashian, Kim Mobile Applications Mobile Commerce and Payments Social Media Video Recordings, Downloads and Streaming

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