The antisemitic outbursts and provocations by the artist now known as Ye have raised questions about how much offensive behavior companies are willing to tolerate from a proven moneymaker.
The fashion brand and the rapper have had an intense love affair. But after Ye’s White Lives Matter shirt and antisemitic comments, the company may need to be heartless.
The rapper, who now goes by Ye, made remarks on Instagram and Twitter that were widely criticized as antisemitic. They came after he wore a “White Lives Matter” shirt at Paris Fashion Week.