The runaway success of the Yeezy collaboration came at a heavy price.
Tag: adidas AG
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Is Adidas’ $500 Marathon Shoe Worth It?
A new Adidas model carried a runner to a world record. Athletes say they can feel a difference, but it comes with a high price tag and wears out quickly.
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Kanye West and Adidas: How Misconduct Broke a Lucrative Partnership
Before Adidas broke with Kanye West last fall over antisemitic public remarks, it had tolerated years of his abusive conduct behind the scenes.
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Inside Kanye West’s Fraught Relationship With Adidas: 7 Takeaways
The runaway success of the Yeezy collaboration between Kanye West and Adidas came at a price as the company tolerated misconduct by him for nearly a decade.
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How Lionel Messi Made a Pink Jersey Soccer’s Must-Have Item
In the span of three months, the soccer superstar has made Inter Miami’s eye-catching jersey the hottest piece of sports merchandise on the planet.