The highly anticipated matchup delivered more viewers than any non-championship game in women’s college basketball. And the Iowa-Louisiana State final on Sunday is on network TV.
The Gamecocks were considered a heavy favorite to repeat as champions. But Clark and the Hawkeyes delivered, all the way to the championship game against Louisiana State.
With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports.