Bob Jordan, Southwest Airlines’ CEO, on What Went Wrong Southwest Airlines’ chief executive, Bob Jordan, said frigid temperatures and mistakes by the company caused its meltdown around Christmas.
Southwest’s Meltdown Could Cost It Up to $800 Million The airline has not said how much it might have to spend to reimburse customers and upgrade its technology systems.
Southwest CEO Bob Jordan Faces a Giant Crisis, 10 Months Into the Job Bob Jordan, the airline’s top executive, heralded the company’s performance just weeks before the storm highlighted gaping weaknesses in its operations.