For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.
The fast-food chain, once a darling of conservatives, has joined other corporations in pursuing diversity, equity and inclusion policies, prompting some on the right to accuse it of going “woke.”
Recent changes to rewards programs at places like Dunkin’ and Starbucks mean customers must pay more before perks kick in. The companies blame inflation.