Unpopular companies and brands in trouble go with a strategy of hiring a likable celebrity and hoping for the best. But they might be better off with a puppy.
Tag: Candy
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What Do Valentine Candies Tell Us?
The sweet messages on those valentine hearts require careful planning and editing from year to year. And they speak volumes about the state of our lives and loves.
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Bob Born, Who Brought Marshmallow Peeps to the Masses, Dies at 98
By mechanizing and greatly expanding production, he made the gooey yellow chicks an Easter favorite and a pop-culture phenomenon.
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How M&M’s Found Itself in the Culture Wars
The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash.
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Fudge, Caramel and Nougat Recipes That Are Worth the Effort
Confectionery is tricky, but Claire Saffitz can show you foolproof ways to make delicious and beautiful fudge, caramels and nougat that’ll have your loved ones raving.