His provocative behavior online could spell trouble for Twitter’s biggest revenue source.
Tag: Advertising and Marketing
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Truth Social’s Influence Grows Despite Its Business Problems
The right-wing social network faces two federal investigations and an uncertain financial future. But it has still managed to outpace its rivals.
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Elon Musk, Plus a Circle of Confidants, Tightens Control Over Twitter
The billionaire and a group of his friends and advisers are working on layoff plans and how to swiftly change Twitter’s product, said people with knowledge of the matter.
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Can Elon Musk Make the Math Work on Owning Twitter? It’s Dicey.
Mr. Musk faces financial challenges in owning Twitter. The site frequently loses money and took on $13 billion in debt for the blockbuster deal.
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Will Elon Musk Be Able to Keep Twitter’s Advertisers Happy?
Mr. Musk once said he hated them, but ad sales are the engine that powers the company he now owns.