The N.C.A.A. had to confront its inequitable handling of its Division I women’s tournament. This year, the women are enjoying an endorsement windfall.
Tag: Advertising and Marketing
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Online Brands Try a Traditional Marketing Strategy: Physical Stores
As digital advertising costs rise, more direct-to-consumer retailers are opening shops, leasing turnkey options or securing short-term spaces in other stores.
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Netflix Lures ‘Bridgerton’ Fans With Live Event: The Queen’s Ball
A royal ball inspired by the popular Shonda Rhimes show aims to encourage the kind of water-cooler buzz that streaming services have struggled to create.
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Fake Meat vs. Real Meat
Millennials are gobbling down plant-based burgers, prompting meat producers to question the health benefits of “ultra-processed imitations.”