When the teams are brands and the brands are stars and the fans are consumers, everything blends into one enormous business opportunity.
Tag: Advertising and Marketing
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Pouring Through a Crisis: How Budweiser Salvaged Its World Cup
Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
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Vaping Settlement by Juul Is Said to Total $1.7 Billion
The proposed deal would resolve thousands of lawsuits in multidistrict litigation based in Northern California.
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Sleigh Bells Ring, Everyone’s Streaming: Christmas Music Is Back
Grabbing a piece of the lucrative holiday market requires planning, luck and the occasional battle with a seasoned superstar like Mariah Carey.