Unpopular companies and brands in trouble go with a strategy of hiring a likable celebrity and hoping for the best. But they might be better off with a puppy.
Tag: Advertising and Marketing
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Selling Trump Isn’t What It Used to Be
Donald Trump has reunited with a former business partner to sell online trading cards, hoping to recreate a once-profitable mix of hype and celebrity. Initial sales hint at how difficult that will be in 2023.
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Was the Recent M&M’s Announcement Just a Stunt Leading Up to the Super Bowl?
Was the company’s recent decision to sideline its spokescandies a response to cultural backlash, or just an elaborate stunt leading up to the Super Bowl?