The Managers Who Helped Make Travis Kelce a Celebrity A plan was hatched to make the football player “as famous as The Rock.” It began long before you might guess.
The Impact of Lending Your Likeness to a National Ad Campaign When you lend your likeness to a nationwide ad campaign, things don’t always go perfectly. Just ask Milana Vayntrub.
Why Is Shari Redstone, Ruler of a Vast Media Kingdom, Weighing a Sale? She fought to keep control of her family’s media empire. Now she’s considering an exit as financial pressures mount.
Group Backing Trump Turns Its Attention to Attacking Haley An ad buy slated to begin Tuesday in New Hampshire will be the first time the former president’s super PAC runs TV ads against Nikki Haley.
Shoppers, Facing Holiday Spending, Turn to Loyalty Programs The programs and the incentives that come with them will be critical for retailers hoping to attract cash-strapped customers over the next month.