The internet personality Lee From America wanted to see what life was like as plain old Lee Tilghman. She’s not alone. But leaving behind lucrative brand partnerships and high follower counts is harder than it looks.
Tag: Advertising and Marketing
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A Growing W.N.B.A. Still Boxes Out Some Personalities
Ahead of the W.N.B.A. draft, women’s basketball remains troubled by racial disparities in how its stars are showcased.
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Netflix’s Approach Shifts, Pushing Content That Can ‘Pop’
The streaming service long thought spending on ads didn’t result in more viewers. That has subtly changed under the marketing chief Marian Lee.
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Publishers Worry A.I. Chatbots Will Slash Readership
Many sites get at least half their traffic from search engines. Fuller results generated by new chatbots could mean far fewer visitors.