Despite not being in the actors’ union, many content creators are passing up deals to promote films or TV shows because they don’t want to be barred from the guild or face online vitriol.
Tag: Advertising and Marketing
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How Modelo Beat Bud Light After a Decade of Transformation
A decade before Bud Light faced a conservative-led boycott over a transgender influencer, Modelo Especial was on track to take the No. 1 spot.
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The Sunday Read: ‘The Trillion-Gallon Question’
Extreme weather is threatening California’s dams. What happens if they fail?
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Cómo fue que Modelo llegó a ser líder en ventas de EE. UU.
Una década antes de que Bud Light enfrentara un boicot liderado por conservadores indignados por una campaña publicitaria con una influente trans, Modelo Especial ya estaba posicionada para liderar.
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Cirque du Soleil Hopes to Expand Audience by Luring Gen Z
Cirque du Soleil is hoping that it can expand its audience, perhaps with perfume that smells like a trapeze artist or a couch that embodies the spirit of clowning.