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How Sponsorship Deals Are Transforming College Sports

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BRUCE SCHOENFELD

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Now that college players are allowed to cut sponsorship deals, some of them are raking in the money — but at what cost to the rest?

Author: BRUCE SCHOENFELD

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Bacot, Armando (2000- ) Basketball (College) Black, Leaky (1999- ) Chapel Hill (NC) College Athletics Colleges and Universities Cunningham, Bubba Davis, Hubert internal-sub-only National Collegiate Athletic Assn Student Athlete Compensation University of North Carolina

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