The N.C.A.A. had to confront its inequitable handling of its Division I women’s tournament. This year, the women are enjoying an endorsement windfall.
The N.C.A.A. Undervalued Women’s Basketball. Marketers Didn’t.
The N.C.A.A. had to confront its inequitable handling of its Division I women’s tournament. This year, the women are enjoying an endorsement windfall.