Netflix’s Approach Shifts, Pushing Content That Can ‘Pop’ The streaming service long thought spending on ads didn’t result in more viewers. That has subtly changed under the marketing chief Marian Lee.
Jenna Ortega’s Wednesday Dance Is an Invitation. Be Weird. Jenna Ortega’s dance for her Addams Family character is a viral sensation, but why? It is disarming and defiant: the dance of a nonconformist.