Tag: VanDerveer, Tara

New Endorsements for College Athletes Resurface an Old Concern: Sex Sells

Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive.

Women’s Final Four: South Carolina, Stanford, Louisville, and UConn Remain

The Final Four features three No. 1 seeds, South Carolina, Stanford and Louisville, and the blue blood Connecticut. But it hasn’t been an easy tournament for favorites.

Powers Remain and Threats Lurk as Women’s Sweet 16 Is Set

Sure, South Carolina and UConn are among the schools still in the mix — but so are the upset magicians South Dakota and Creighton.