Fear of protests prompted the streaming giant to shift an anticipated presentation for advertisers to a virtual event and a top executive to skip an honorary gala.
Tag: Upfronts (Television)
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What We Learned About TV During Its Biggest Week
This week’s upfronts, when the media industry sells its programming to advertisers, showed how much has changed in the past few years.
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Madison Avenue’s Biggest Event Returns, to a Whole New World
In the three years since the television industry’s biggest companies pitched their shows to advertisers in person at the so-called upfronts, the entertainment industry has been flipped on its head.