Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
Tag: Stadiums and Arenas
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Stadiums as High Art in a World Cup Fantasyland
From a desert tent to a golden bowl, the spectacular arenas Qatar has built in and around Doha showcase the majesty, and the folly, of this World Cup.
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FTX Spent Big on Sports Sponsorships. What Happens Now?
The cryptocurrency exchange’s sudden collapse puts deals with teams, leagues and counties worth hundreds of millions of dollars in doubt.
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How Arsenal Found Its Voice
Long ridiculed for having a library-like atmosphere at its games, Arsenal listened to its fans, embraced a nascent ultra group and let its loudest supporters set the tone.