Though the music label ultimately backed out, the deal illustrates the temptations and risks faced by corporations seeking to capitalize on the notoriety of pop-culture figures.
Tag: Rap and Hip-Hop
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It’s Beyoncé’s Time to Shine at the Grammys … Right?
With a dominant new album, “Renaissance,” and the chance to become the most awarded artist in Grammy history, all eyes are on the pop superstar ahead of Sunday’s show. What could go wrong?
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Teenage Rapper, Rooted in Mapuche Identity, Roars for Indigenous Rights
MC Millaray, 16, an emerging music star in Chile, uses her fierce lyrics to convey five centuries of struggles by the country’s largest Indigenous group against European colonizers.
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Drake: Rap’s Biggest Fan
Hip-hop can sometimes discourage rappers from openly embracing their heroes, but Drake wears his enthusiasms loudly and, this past week, literally.