Peloton Interactive Inc

‘Buy Now, Pay Later’ Is the Victim of its Own Success

What once seemed like attractive economics have been upended by increasing competition and rising interest rates.

As its business slumps, Peloton is trying something new: selling its bikes to “value-minded” customers. It faces stiff competition.

As its business slumps, Peloton is trying something new: selling its bikes to “value-minded” customers. It faces stiff competition.

The dream was to sell directly to customers. Now Peloton is on Amazon, Casper is in a furniture shop, and it’s awkward.

Venture capital bet big on start-ups using vacant retail space to store groceries on demand. But investors didn’t understand the dynamic of the city.