Advances in physical preparation keep their bodies in the game, and so can the changing nature of sports business and celebrity.
Tag: NIKE Inc
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Your Wednesday Evening Briefing
Here’s what you need to know at the end of the day.
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How Nike Won the Cultural Marathon
As the brand turns 50, it’s not letting up.
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‘Vegan Leather’: How Fashion Giants Recast Plastic as Good for the Planet
An influential system overseen by retailers and clothing makers ranks petroleum-based synthetics like “vegan leather” as more environmentally sound than natural fibers.
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Are the Next Global Tennis Stars Among These Tweens?
The search for elite players is so competitive that IMG, the agency that once ruled tennis, is cultivating preteens to find the next prodigy, giving them access to representatives from the pro tours and Nike.