William Post, Who Helped Create Pop-Tarts, Dies at 96 Mr. Post, a bakery manager in Michigan, worked with Kellogg’s to create the snack in 1964. It became a timeless American classic.
I Was a Pop-Tarts Taste Tester When my family was enlisted nearly 60 years ago, little did we suspect that the pastry would become a pop-culture phenomenon and inspire a Seinfeld movie.
How Long Will Companies Keep Raising Prices on Consumer Goods? As companies reported their latest quarterly earnings, their executives were frequently asked about their next moves on pricing.
CEOs Are Obsessed With ‘Elasticity’ as Inflation Soars. Here’s Why. The economic concept, which describes consumers’ sensitivity to prices, is a hot topic as inflation soars and executives fret about profits.