In Qatar, where the line between the artificial and the authentic has blurred or evaporated, it was the people, as always, who defined the tournament.
Tag: International Federation of Association Football (FIFA)
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How Qatar Keeps Its World Cup Stadiums Cool Enough for Everyone
A mechanical engineer at Qatar University used giant tanks of cold water to create a cooling system in one of the hottest places on the planet.
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The Pundit Whisperer of Qatar’s beIN Sports World Cup Coverage
Qatar’s beIN Sports hired a host of retired players to bring authority to its World Cup coverage and a group of interpreters to render their words into Arabic. The toughest assignments go to one man.
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Pouring Through a Crisis: How Budweiser Salvaged Its World Cup
Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
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What Happened to the Qatar Women’s National Team?
A squad that featured in the host nation’s bid to host the World Cup in 2010 hasn’t played a game in eight years.