The rise of a new winter sports hero. The women’s soccer World Cup. A brisker pace of play in baseball. And, for heaven’s sake, less talk about pickleball.
Tag: Formula One
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Dietrich Mateschitz, Creator of the Red Bull Empire, Dies at 78
The Austrian salesman turned a Thai energy drink into a marketing juggernaut that owned sports teams, media outlets and a winning Formula 1 crew.
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Why Big Tech Is Making a Big Play for Live Sports
Competing for rights to broadcast games from the N.F.L. and other leagues could be hard for broadcast and cable companies that “aren’t playing by the same financial rules.”
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Saudi Arabia Bankrolls a Challenge to the PGA
Saudi Arabia is investing in sporting events, like an upstart golf tour, as part of a yearslong drive to turn the country into a hot spot for business and tourism and to blunt criticism of its human rights record.
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What Is LIV Golf? It Depends Who You Ask.
Bold new project or crass money grab? Even golf’s best players can’t agree on the new Saudi-financed golf tour. Here’s what you need to know.