The head coach of the Patriots, who has parted ways with the team after 24 years, won six Super Bowls with a taciturn approach that rewarded performance over potential.
For most of its existence, New England was a terrible team. But a two-decade run of success turned it into one of the most recognizable sports brands in the world.
The game, between the Kansas City Chiefs and Miami Dolphins, is the biggest test yet for whether live sports will find a comfortable home on streaming services.