Tesla Is Forcing the Auto Industry to Rethink How It Sells Cars Tesla shifted to selling cars entirely online in 2019. Now, some established automakers, like Ford, are talking about taking a similar approach.
Jim Farley Tries to Reinvent Ford and Catch Up to Elon Musk and Tesla Ford’s chief executive is about to introduce an electric F-150 pickup truck that could determine whether the automaker can survive and thrive in an industry dominated by Tesla.