As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency.
Tag: Daunt, James
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The Rollout of Prince Harry’s Book ‘Spare’ is Chaotic. Sales Are Strong.
A litany of leaks and interview clips before the book’s publication has made the process hard for the publisher to control, but has also driven early interest.
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Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power
The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same.