The website Goodreads has become an essential avenue for building readership, but the same features that help generate excitement can also backfire.
Tag: Consumer Reviews
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The Tyranny of ‘The Best’
In toasters and in life, the top-rated anything will never be good enough.
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How Sites Like Tripadvisor and Yelp Are Fighting Fake Reviews
Third parties pay writers for posts praising or panning hotels, restaurants and other places they never visited. How review sites like Yelp and Tripadvisor are trying to stop the flood.