The head coach of the Patriots, who has parted ways with the team after 24 years, won six Super Bowls with a taciturn approach that rewarded performance over potential.
For most of its existence, New England was a terrible team. But a two-decade run of success turned it into one of the most recognizable sports brands in the world.
Pickleball had no problem attracting millions of amateur players. Now, as the sport looks to grow at the professional level, it must convince spectators that the game is as fun to watch as it is to play.
Brady claims he is done for good, but it is unclear what that will mean for the Tampa Bay Buccaneers, the Fox broadcast booth and other interested parties.