Tag: Anheuser-Busch InBev NV

Behind the Backlash Against Dylan Mulvaney, Bud Light’s Transgender Influencer

After Dylan Mulvaney promoted the beer on Instagram, well-known conservatives called for a boycott. Two executives at Anheuser-Busch, the beer’s maker, are taking a leave of absence.

April 25, 2023
Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business

Bud Light’s marketing effort with a transgender influencer has put it “in the center of the culture wars in a way that no company could possibly want to be,” one observer said.

April 25, 2023
2 Executives Are on Leave After Bud Light Transgender Turmoil

Anheuser-Busch announced the moves after a conservative backlash to a promotion with the social media influencer Dylan Mulvaney.

April 25, 2023
Floodgates Open for Beer Ads During Super Bowl

For the first time in decades, Anheuser-Busch won’t be the only alcohol brand running national ads during the game.

February 10, 2023
Pouring Through a Crisis: How Budweiser Salvaged Its World Cup

Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.

December 11, 2022