Ron DeSantis wears a “Ron DeSantis” shirt. Tim Scott sports a “Tim Scott” hat. Self-branding is all the rage for presidential candidates. To find out why, we asked Vanessa Friedman.
Ron DeSantis wears a “Ron DeSantis” shirt. Tim Scott sports a “Tim Scott” hat. Self-branding is all the rage for presidential candidates. To find out why, we asked Vanessa Friedman.
