Jordyn Holman and Julie Creswell

The programs and the incentives that come with them will be critical for retailers hoping to attract cash-strapped customers over the next month.

It’s the busiest time of year in the retail and logistics industries. Here’s how employees at four of the biggest retailers pull it off.

Target became the latest company to adjust plans for marketing supportive of the L.G.B.T.Q. community after it faced backlash from some customers.