He Took His Shoes Off 20 Years Ago. He Hasn’t Put Them Back On. Joseph DeRuvo Jr. has lived a mostly barefooted life for nearly two decades. The experience has given him a thick skin. Author: KATHERINE ROSMAN Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email a link to a friend (Opens in new window)Click to print (Opens in new window)MoreClick to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Tumblr (Opens in new window)