Greta Gerwig’s ‘Barbie’ Dream Job Mattel wanted a summer blockbuster to kick off its new wave of brand-extension movies. She wanted it to be a work of art. Author: Willa Paskin Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email a link to a friend (Opens in new window)Click to print (Opens in new window)MoreClick to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Tumblr (Opens in new window)